Arijit Banerjee is an award-winning creative marketer and martech specialist. A natural leader, Arijit founded Consumer51 in 2011, a new type of marketing agency driven by a consumer-centric philosophy. He has distinguished his company by challenging his team to come from the heart, say more with less, and create experiences that matter. From digital marketing to prototype development and multicultural messaging, Consumer51 has been a growth catalyst for businesses of all sizes, ranging from startups to Fortune 500 clients.Arijit is regarded as one of the pioneers in the field of multicultural marketing. He has created commercials targeting Indians and Asians in the U.S. for major brands, including Walmart, McDonald’s, and Lexus.
His transformative leadership is credited for helping Ascensus, an Inc. 5000 fastest growing company, emerge as a marketing powerhouse in the U.S. financial industry. During his tenure at Ascensus, Arijit shaped the company’s brand and creative process leading the marketing team to over 60 design awards. Arijit is also known for developing a thought-leadership program for Ascensus, with the company’s trends report titled “Inside America’s Retirement Plan.” Arijit was a featured speaker at the Plan Advisor National Conference in 2016 and has presented his work on retirement trends at multiple conferences.
Arijit’s experience positions him at the intersection of two fast-growing industries — marketing and technology. His unique experience working with diverse brands in multiple countries coupled with his academic credentials makes him a sought-after consultant and speaker.
Arijit holds a master’s degree in media management from Southern Illinois University, Carbondale; a master’s degree in mass communication and media arts from Symbiosis, Pune; and a bachelor’s degree in electronics engineering from Nagpur University